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Low Carb Pulse

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By: Sean Moloughney

Editor, Nutraceuticals World

Food marketers can find out why consumers buy low-carb foods with the new “Low Carb Pulse” report recently released by Fourscore & five LLC, Manville, NJ. The report is based on a recent on-line study that identifies who and what is driving the purchase of low carbohydrate foods. According to the “Pulse”, there are six distinct low-carb populations with different profiles that want to be targeted with different product benefits.

For more information: Fourscore & five, 732-580-8246; E-mail: jhirsch@fourscorefive.com; Website: www.fourscorefive.com.

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